Pharma analytics can be improved with new technologies Pharmaceutical companies have often counted on scientific data to classify patterns, research hypotheses, and the efficiency of treatments.  Data analytics is just another phenomenon that provides people with ever greater access to information and data. Today, through modern Pharma analytics technologies, we have the capacity and resources to process

How to create engaging medical e-learning course videos ? Creating engaging medical e-learning course videos is one of the greatest challenges for online teaching, as video can create learning experiences that go beyond the classroom. The instructor’s enthusiasm and passion for the topic is crucial when it comes to creating an engaging video. But before we shoot

Leveraging technology to augment humanity in healthcare The Healthcare sector is an ever-growing industry and with technology at its aid, it is now emerging as one of the finest industries for human welfare. However “Lack of compassion” is at the top in the long list of challenges plaguing the technological healthcare industry. This is because modern technology

Changing role of medical rep in upcoming era of digital marketing A typical conversation between a mid-aged medical rep at a tea stall with a new joinee medical rep, a very energetic young executive, on changing the role of medical rep in the industry. Older rep – Those were the golden days when medical representatives used

Why pharma brands can no longer neglect digital media While digital media and social media has permeated in almost every business or some realm of it, the pharma industry still remains on the sidelines. It cannot be completely denied that there are some big names that have embraced digital whole-heartedly, even though with a slight

Neuromarketing can help marketers to gauge consumer behaviour A neuropsychology study, in 2012, used neuroimaging to measure brain responses of a group of adolescents while listening to music. It was revealed that the neural responses produced by them correlated with the future earnings of the music. The above example is one among many that demonstrates

Digitalising marketing to physicians – what pharma needs to know Digitalising marketing to physicians as an adjustment of initiative, diverse reasoning, the consolation of development and new plans of action, fusing digitization of resources and an expanded utilization of innovation to work on the experience of your associations representatives, clients, providers, accomplices, and partners. 1. The

Connect physicians and pharma – Marketing strategy Connect physicians and pharma – For some pharma advertisers, there’s one test they continue battling with – completely understanding their client base – doctors. As salesperson access decreases and doctors are troubled with more commitments than any time in recent memory, correspondence is one of the vital obstacles in

How medical representatives can shift to digital engagement As a healthcare business, when medical representatives shift to digital engagement in healthcare it can feel overwhelming. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part. Look, adapting to the digital era requires a shift towards a