At DocMode we specialize in conducting online and offline surveys for healthcare and pharmaceutical companies to gather insights on ground realities. These surveys, which typically take 10-15 minutes to complete, are an easy way for busy physicians to participate and get compensated for their time. They focus on topics such as pharmaceuticals, medical devices, unmet needs, and new treatments in development. Participants, who can include all types of medical specialties, family physicians, and nurses, are matched with studies that align with their expertise and experience. The surveys are conducted anonymously, but participants have the option to provide their contact information to be contacted for more details or to be quoted in any articles summarizing the survey results. Pharmaceutical product development is a complex and multi-faceted process that involves a variety of stakeholders, including researchers, regulatory agencies, and healthcare professionals. One important aspect of product development is understanding how doctors perceive the product, including its efficacy, safety, and overall value. To gather this information, pharmaceutical companies often conduct surveys of healthcare professionals, including both molecule and brand surveys.
Molecule Surveys
Molecule surveys are used to gather information about the specific active ingredients in a product, and how well they are perceived by healthcare professionals. These surveys typically focus on the efficacy of the molecule, as well as any potential side effects or safety concerns. The data gathered from molecule surveys can be used to inform the development of new products, as well as to improve existing ones.
Brand Surveys
Brand surveys are used to gather information about the overall perception of a product or brand. These surveys typically focus on issues such as brand awareness, reputation, and overall satisfaction with the product. The data gathered from brand surveys can be used to inform marketing and branding strategies, as well as to identify areas where the product or brand can be improved.
Pre-launch Molecule/Brand Surveys
pre-product launch surveys are an essential tool for pharmaceutical companies in the lead-up to introducing a new product to the market. They provide valuable insights into patients’ scenarios for specific therapies, and can be used to inform product development, marketing, and positioning strategies. By understanding the needs and perspectives of patients, companies can ensure that their new products are tailored to meet those needs, and well-positioned for success in the marketplace.
Research Studies on Molecules
These studies provide real-world evidence of the effectiveness of a particular brand of medication. This is particularly important in the field of medicine, where new drugs and treatments are constantly being developed and tested. By surveying doctors who are currently using a particular brand of medication, researchers can gain a better understanding of how well it is working in the real world and identify any potential issues or side effects that may not have been identified in clinical trials. Another benefit of these studies is that they can help to improve doctor’s practice protocols. By gathering feedback from doctors on the effectiveness of a particular brand of medication, researchers can identify areas where doctors may need additional training or support to best use the medication for their patients. This can help to improve the quality of care that patients receive and reduce the risk of adverse reactions or other complications.
Doctor Engagement Surveys
Doctor surveys are an important tool for pharmaceutical companies to review the effectiveness of their engagement with healthcare providers (HCPs) and gain insights into what strategies and materials are working well, and which ones are not. These surveys can help companies identify areas of improvement in their engagement efforts and make changes to better meet the needs of HCPs. These surveys also allow companies to understand what content and information HCPs are looking for. This can include information on new products, updates on clinical trials, and educational materials on specific medical conditions. By understanding what types of content HCPs are interested in, companies can tailor their engagement efforts to better meet their needs.
KOL Selection Surveys
Key Opinion Leader (KOL) selection surveys are a valuable tool for pharmaceutical companies looking to identify healthcare providers (HCPs) to onboard for a specific therapy. These surveys allow companies to gain insight into the patient visit patterns of potential HCPs, as well as their baseline knowledge of the therapy in question. Pharma companies can identify the number and types of patient visits that occur at a given HCP’s clinical practice. This information can be used to determine which HCPs are likely to be most effective in promoting a particular therapy. For example, an HCP who sees many patients with a specific condition may be more likely to be interested in promoting a therapy that treats that condition. Another benefit of KOL selection surveys is that they can help companies gain a understanding of HCPs’ baseline knowledge of a particular therapy. This can be important because it allows companies to tailor their educational and marketing efforts to the specific needs of HCPs.