Key Opinion Leaders are the key to successful brand marketing, so identifying and engaging them is of high importance for the pharma and biotech companies.
Product Monograph
DocMode has been one of the leaders in Indian and International KOL management for pharma companies. A pharma company needs KOLs for different purposes like for webinars, to endorse scientific content, gain insights on how new drugs or therapies can be launched, scientific research, CME programs and scientific awareness programs. We support healthcare companies as well as agencies providing KOL and Medical communication services.
KOL Identification
DocMode specializes in identifying influential KOLs globally, using a methodology that segments leaders by geographic influence, experience, and activity level in relevant therapeutic categories. Our team of experts have experience in identifying the right KOL to meet specific needs. We have helped clients leverage the strengths and networks of these experts to drive their brand management efforts.
KOL Mapping
Our mapping service can identify key opinion leaders in the medical community by category, share of voice, influence within the physician population, and adoption behaviour. We customize our parameters to measure leadership potential and can rank them according to our clients' preferences. We work closely with clients to consider all relevant factors and provide tailored recommendations for identifying the influence sphere.
Advisory Board
At DocMode, we partner with pharmaceutical companies to identify key opinion leaders (KOLs) who can help drive brand awareness for a particular molecule. We focus on identifying KOLs based on their expertise in a specific therapy area and their ability to influence their peer community. These KOLs are often therapy experts who have authored papers, presented at forums, spoken at peer-to-peer events, or have affiliations with key academic hospitals or disease state centers. We help our clients identify the right KOLs based on their therapy expertise, their preferences for a particular company, and their ability to help promote a molecule among their peers.
Product/Therapy Endorsements
KOLs, or Key Opinion Leaders, are experts in their field who are often early adopters of new therapies. They play a crucial role in guiding the pharmaceutical industry by providing insight on how to best promote drugs, educating physicians on the drug’s mechanism of action and ideal patient demographics, and sharing their personal experiences with the therapy. DocMode assists pharmaceutical companies in identifying appropriate KOLs for therapy and product endorsements. Additionally, companies may partner with KOLs for endorsements on medical case studies and scientific content for marketing purposes.
Medical Association Tie-ups
A partnership with a medical association can greatly benefit a pharmaceutical company by providing access to a network of medical professionals, opportunities to enhance reputation and credibility, and valuable insights on their drugs and their impact on therapies. DocMode has partnerships with over 80 associations and institutions which can help with brand awareness, including CME programs, round table conferences, research papers, and more.