Pharma companies can take advantage of this situation and inform patients through medical videos. One-third of all patients watch a medical video before they book an appointment. This is great news as it’s untapped potential for life science professionals to influence patients’ health literacy.
Therapy Videos
A therapy Video targeted to healthcare providers can help teach them about the latest approaches to treatment. This video explains how Overcoming Therapeutic Inertia can benefit patients in the long term.
Through short, clearly scripted videos, we can help you:
● explain new initiatives or treatment approaches;
● augment the video narrative with meaningful visuals and descriptive graphics; and brand the video to your organization.
Animation Videos
Animation is our specialty, but we recognize the impact live video can have too. There are various ways to achieve this effect without shooting on location and physically capturing live video content ourselves. An effective example of mixing live action with animation can be seen in our series of whiteboard animations.
Pairing this live action element with a familiar medium found throughout boardrooms and classrooms (the whiteboard) helps convey intricate ideas in an intuitive way. Another method we’ve explored blending live action and animation, is by utilizing screenshots or screen recordings of software, websites or apps in action. This can serve as a great live action base for us to layer with animated elements, amplifying the parts that require further explanation or demonstration.
Creating animation video, you will be able to:
● Inform medical professionals about the best practices.
● Promote a dialog on complicated medical issues.
● Highlight the benefits of new drugs.
● Showcase innovative treatments.
● Create engaging space for cooperation.
Mechanism of Action
Mechanism Of Action (MOA) animation videos visually explain how a drug exerts a pharmacological effect on the body at a molecular level. This medium allows you to bring your pharmaceutical product to life with the flexibility to determine the complexity of the content and language, based on your target consumer audience. They have many benefits and can be produced in several different styles to ensure your pharmaceutical product is represented in an engaging and visually stimulating manner.
MOA animation videos are a popular choice for medical and pharmaceutical companies. They are an ideal tool to make your pharmacology presentation interactive by visually demonstrating a complex pharmaceutical mechanism of action.
They can be used for:
● Presentations by a pharmaceutical representative.
● Visual pharmaceutical marketing at trade fair stands.
● Online/website marketing.
● Social media marketing.
● Virtual conferences, training, and meetings.
● Healthcare staff education.
● Patient education.
Benefits of MOA Animation Videos:
● MOA animation videos visually show processes that are difficult to see in real life or that are potentially too complicated to explain easily.
● They visually communicate complicated processes in a compelling animation, such as pharmaceutical MOA, making it accessible to all.
● MOA animation videos offer different elements, like powerful graphics, to make the message more engaging.
● You can determine how complex the visuals and content are.
● They can be adapted to different educational styles reaching new audiences.
Infographic Videos
Infographic Animations are an effective way for healthcare companies to present complex information externally through short, animated videos that cut through the social media clutter in a meaningful way.
Patient Education
Improve Patient Outcomes
Poorly informed patients don’t adhere to their treatments and as a result, put themselves in danger. When patients don’t adhere, physicians have a difficult time doing their job as well. With patient education videos for the waiting room, patients can get informed about their diagnosis, disease, and treatment. A better-informed patient can make better decisions about their health.
Save Physicians Time
Patient Testimonials
Medical communication and health care intervention programs often include testimonials. Little is known about whether and how they affect healthy lay people’s reception of medical information. Social media platforms on the web have provided the perfect venues for sharing stories. Patient communities have also ignited more patients to come forward with their stories in order to make an impact. Healthcare systems, clinics, and physicians are using them as education tools. Pharma companies, CROs, agencies, patient communities, and patients themselves are all leveraging the effectiveness of real-life patient stories to spread knowledge, empathy, and understanding.
Doctor Testimonials
Pharmaceutical companies use video to train doctors, nurses and health professionals. Concepts can create video content for continuing education and corporate web training series. Want to standardize training and reinforce education retention? Launching a new pharmaceutical or medical device? Need to develop a library of patient stories or corporate sales training modules? Concepts Video creates engaging corporate video assets that can be used in live meetings, during web conferences or as an educational tool on your website.